Lucky’s Market

Lucky’s gave me the opportunity to scratch my entrepreneurial itch. I joined when the natural foods retailer had only three stores and helped the organization grow to 40 locations across the country.

Access. Quality. Tradition. Relationships. Fun. These were the brand pillars we established and rooted in the culture, the programming, and the marketing of our growing natural foods brand. Local communities loved it, responded to it, and we developed a tremendous sense of pride being part of it.

PRIVATE LABEL

Led development of Lucky’s private label go-to-market brand strategy inclusive of packaging design and execution for more than 150 SKUs, promotional activity and community impact campaigns.

Agency Partner: TDA Boulder

BRAND ACTIVATION

VIDEOS

Agency Partner: Wilding

BRAND BOOK

Agency Partner: Sukle Advertising