KeHE is the largest pure play natural foods distributor in the United States. It is also a consumer packaged goods company that produces multiple product lines for grocery retail partners. In addition to building and growing multiple product and capabilities-focused brands owned by KeHE, I also assumed full P&L responsibility for the company’s owned brands portfolio.

This includes leadership over all product development, category management, operations, sales, and marketing activity for three CPG brands comprising hundreds of SKUs. Each brand has been repositioned to align every function around a unique value proposition for targeted retailers and their consumers. To date, our continued growth and success have come from an intense focus on making a differentiated brand promise—one we are committed to delivering day in and day out.